Every layer of the engine, on the record.
Six capabilities, one loop. Each section explains what goes in, what comes out, and what stops a bad run before it reaches your site.
01 · Discovery
Start from competitors, not guesses.
Rankow reads twelve competitor domains before it asks you for a seed keyword. The output is a candidate pool with counts, sources, and a documented cutoff.
- Twelve competitor domains per project, set at onboarding.
- Seed keywords are optional; competitor coverage can start the pool.
- The candidate pool is capped at 12,000 keywords and truncated by volume.
- Every keyword keeps its source, so the plan can be traced back.
Input
Competitor domains + optional seeds
Output
Ranked 12,000-keyword candidate pool
Source set
12 competitor domains
+ 8 more
Candidate pool
12,000
Interface sample · illustrative data
02 · Planning
Plan pages, not keywords.
Keywords become page units by splitting entities and intent, then ordering hubs before supporting articles. The pillar gate keeps thin category pages out of the queue.
- Entity × intent is split so pages do not compete with each other.
- Hub pages are planned before supporting articles.
- Pillar gate: more than 50k monthly volume or keyword difficulty above 40.
- Intent quotas per cycle keep informational and commercial pages balanced.
- The default cycle plans 120 page units.
Input
12,000 candidates + hub rules
Output
120 page units with priority
Page units
Cycle 04 · 120 planned
Interface sample · illustrative data
03 · Writing
A draft that has to earn its slot.
Writing starts from a brief that fixes the entity, intent, outline, sources, and FAQ. The 3,000-word floor is enforced before the quality check runs.
- Brief-driven: entity, intent, outline, sources, and FAQ are fixed first.
- 3,000 words is the hard floor, checked before anything else.
- Information gain: a comparison table, spec numbers, a verifiable source, or craft detail.
- FAQ is built from People Also Ask questions found in the SERP.
- No more than five images per article. A failed check gets one retry.
Input
Page brief + brand rules
Output
A checked draft, or a blocked run
Brief
Draft 03 · cast iron care
Marker at the 3,000-word floor
Interface sample · illustrative data
04 · Publishing
Ship without breaking the site.
Rankow publishes through the Shopify Admin API with SEO metafields, JSON-LD, and WebP images delivered from a CDN. Every write is idempotent and snapshotted.
- Automatic publishing is live for Shopify today.
- SEO title, meta description, and JSON-LD are written with the article.
- Images are converted to WebP and served from a CDN.
- Publish writes are idempotent and snapshotted before they run.
- Existing URLs are never changed.
Input
Approved draft
Output
Live article + stored snapshot
Publish receipt
Shopify · live
Interface sample · illustrative data
05 · Feedback
Let Search Console close the loop.
At 28 days, each page is checked against Search Console: index status, impressions, position, and clicks. The result decides the next action.
- A 28-day read per published page.
- Index rate is tracked by cycle; below 70% throttles the queue.
- Titles and descriptions are retuned for pages sitting in positions 4–30.
- Day-14 and day-28 data are compared before any edit.
- A drop of more than three positions triggers a rollback check.
Input
Search Console, 28 days
Output
Keep / refresh / retitle / roll back
Feedback
Recheck rules · day 0 → 28
Interface sample · illustrative data
06 · Guardrails
Guardrails before growth.
The engine can stop itself. Budget gates, offline drills, monthly caches, cost ledgers, snapshots, and site isolation keep a bad cycle from becoming a bad month.
- A budget gate runs before any paid data call.
- Offline drills replay fixtures before a live run.
- Responses are cached monthly so reruns do not re-bill.
- Every run writes a cost ledger line by line.
- Snapshots make published changes reversible; sites stay isolated.
Input
Cycle plan + budget
Output
Run receipt, or a hard stop
Run budget
78% of cycle budget
Interface sample · illustrative data
Platform note
Shopify today. Drafts and structured data everywhere else.
Automatic publishing is live for Shopify today. For other platforms, Rankow produces publish-ready drafts and structured data for your team to ship. We do not claim integrations that are not built.
Product tour
Open the layer your content program is missing.
Most teams start with planning or the quality gate. Tell us which decision is currently made on intuition, and we will show the layer that replaces it.
Reply within 48 hours · No slide deck