Strategy

Planning decisions: what to publish, what to merge, and what to leave out.

2 articles

Strategy

Publishing is the middle of the process. A fixed comparison window and clear position bands turn search data into decisions about what to fix next.

Strategy

A keyword list tells you how people search. A page plan tells you which pages should exist, which should be merged, and which should be skipped.

Read the method, not just the summary.

Every article on this blog documents a decision in the planning, writing, publishing, or measurement loop.

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